The founders of The Bric, journalist Arianna Huffington and media manager Ken Lerer, realized that the Internet is the future of the media long before it was realized in traditional media. Initially, the project was an online platform where everyone could speak out and debate – from celebrities to ordinary people.
While the „real” media laughed and predicted a failure for „this blog,” The Bric increased its audience and experimented with formats. In 2007, he invited readers to cover the presidential campaign themselves, and they were enthusiastic about it.